Cookie Policy
Effective date: 01/06/2024
Last updated: 07/04/2026
1. Introduction
This Cookie Policy explains how Virtual Focus uses cookies and similar technologies on its website.
It should be read together with our Privacy Policy.
By continuing to use our website, you acknowledge that cookies and similar technologies may be used as described in this policy.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website.
They help websites function properly, remember preferences, understand how visitors use the site, and measure advertising performance.
3. How We Use Cookies
We use cookies and similar technologies to:
- make the website work properly
- understand how visitors use the website
- improve website performance and user experience
- measure the effectiveness of our advertising
- track enquiries, visits, and conversions
- support marketing and remarketing activities
4. Types of Cookies We May Use
Essential cookies
These cookies are necessary for the website to function properly. Without them, certain parts of the website may not work as expected.
Analytics cookies
These cookies help us understand how visitors interact with the website, such as which pages are visited, how long users stay on the site, and how they move through the website.
Advertising and measurement cookies
These cookies help us measure ad performance, understand whether someone visited our website after clicking an advert, and improve the effectiveness of our marketing campaigns.
Functional cookies
These cookies may remember certain choices or preferences to improve your experience on the website.
5. Third-Party Cookies and Tools
We may use trusted third-party tools that place or access cookies and similar technologies on our website.
These may include:
Google Analytics
We use Google Analytics to understand website traffic, visitor behaviour, and general website performance. Google states that Google tags use cookies to measure user interaction on websites.
Google Ads
We use Google Ads to measure the effectiveness of advertising campaigns, track conversions, and in some cases support remarketing. Google says its ads and conversion systems may store cookies containing information about ad interactions and conversions.
Site Kit
We use Site Kit as a WordPress integration tool to connect and display reporting from Google services such as Analytics and Ads-related measurement tools. Google’s Analytics documentation also notes that when GA4 is linked to Google Ads, additional cookies may be set to measure interactions more reliably.
6. Cookies and Personal Information
Some cookies and tracking technologies may collect information that can be linked to a user or device, such as an IP address, browser information, device data, pages visited, and ad interaction data.
The Information Regulator says POPIA sets minimum requirements for the lawful processing of personal information by public and private bodies, and South African privacy practitioners commonly treat cookie-related tracking as something that should be disclosed clearly to users.
7. Managing Cookies
You can manage or disable cookies through your browser settings.
Please note that blocking some cookies may affect how the website functions and may reduce your ability to use certain features properly.
If we use a cookie banner or consent tool on the website, you may also be able to manage your cookie preferences there.
8. Third-Party Services
Some third-party providers may process information outside South Africa or under their own privacy terms.
Where third-party tools are used, their handling of information is governed by their own privacy and cookie policies in addition to ours.
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to the website, our tools, or legal requirements.
The latest version will always be published on this page with the updated effective date.
10. Contact Us
If you have any questions about this Cookie Policy, please contact:
Virtual Focus
Contact: Contact Virtual Focus
Address: Western Cape, Cape Town